The changes that were made in the Dove Video included reshaping the girl's facial structure, making her neck longer, narrowing her face up, tightening her skin, upscaling the size of her eyes, giving her a supposedly "flawless" look in order to make the photo more appealing and to sell this product.
Ethically, I honestly don't agree with maniupulating a photo for the purpose of selling a product...I think it is very unethical because it's just adding onto the false advertisement that continually distorts the true vision of many products for the viewers/consumers. I think the only real time manipulating a photo is ethical is if it is for art related purposes...To create a certain concept, to let people view things differently. But if a photo is meant to prove something that is true, to show people what truly happened; then I think that the photo should be as natural as possible instead of appealing to the eye..Because it is obviously not trying to prove a point, but trying to show people in the world what is actually happening in the world today. Now although Fashion Photography is more of an art, I don't think it is okay to portray people as unnaturally beautiful to 'distort the idea of beauty' among young and older people of the world. It's not logical..
In photojournalism it differs because photos that are to be shown in newspapers [which are meant to inform people] are not necessarily in the artistic category; because of this, photojournalism's ethical limits are far more serious than the drastic changes many advertisements in the Fashion Industry make. Their relation in reality is...Fashion is more of an artificial need, it isn't beneficial to living..... It isn't beneficial to life such as the news which can alert you in dangerous/important situations which could save your life.
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